“ Great grocery store I'm so glad a place like Erewhon has been brought to New York. Sadly I basically quit coming because the Smoothie line usually takes 20 minutes. I hope they address this! ”

“ I'm intrigued by this place because I am basic. I only come here to get the Kuro latte but am intrigued by everything here. They do take forever for their drinks though, so only come if you have time to spare. I will try their milks and broths at some point + when I have more spending money I'll go downstairs to maybe buy something. I also saw an advent calendar that I'm also intrigued by but wish there was an influencer posting about their unboxing so that I can see if it's worth it. Anyway, good drink selection with a ton of random herbs that you can add. I had just tried Erewhon the week prior and had the Hailey Bieber smoothie which I thought was too sweet but maybe I will also try one of their smoothies at some point. ”

“ I wish this was in Westchester! Such an amazing grocery store with hard to find brands and a variety of items to choose from. The hot bar is also great to pick up something if you're on the go. Definitely stop here if you're hungry after shopping in the SoHo/Tribeca area. ”

“ Happier Grocery. The name itself promises joy, and it certainly delivers--well, unless you're looking for joy in your wallet. Maybe if you're a $200,000-a-year influencer who just moved to Tribeca (courtesy of your parents' fund), it won't be such a hit. My friend suggested we check it out, and despite the prices, I really loved it. It's like the Erewhon of New York. You know, the California health market that overwhelms you with $10 organic cauliflower and canned juices you've never heard of (sea moss, anyone?). I've bought sea moss eight times and my skin still isn't glowing--though, to be fair, it looks pretty great for other reasons. At Happy Grocery, I grabbed a green matcha latte with lavender. For around $4-5, it felt like a steal compared to that $10 cauliflower. Everything is laid out beautifully--fresh, organic, and exactly what you'd expect from a bougie Whole Foods on steroids. They have pizza to go, fancy smoothies (Haley Bieber style, but about $3 cheaper), and all kinds of trendy health food. They also have a rewards system, which I signed up for: $9.99 for 10% off their house brand items. Not bad! I'll definitely be back for more coffees, and maybe to try out that Haley Bieber smoothie--or who knows, maybe they'll have a Taylor swift or Justin Timberlake version by then. ”

“ I'm here to review one specific area of this store: the pizza area. Yes, the rest of the store is good- I think comparisons to Dimes Deli or Erewhon both miss the mark (more reasonable price point, focus on gourmet specialties like the late Dean and Deluca than on expensive health food)- but the pizza is where it shines. How is it that this hip grocery store somehow turns out better pizza than many other fancy slice spots in the city right now, and for a better price? The pepperoni slice is amazing, so is the squash blossom, and the Caesar salad slice is weird but good. The crust is impressive. They could cut this little section of the hot food area out, and it would crush Scarr's as a standalone pizzeria. I think all the slices are 5 or 6 bucks (and they're large, and keep in mind you're not tipping, because it's a grocery store.) The people who work the hot food section are sweet, the people who do the registers are sweet, only can complain about the coffee people, and the customers. The customers are mostly the worst (except for me, and you, if you go), and the coffee people are sort of polite, but kind of passive aggressive, and really inept, which they'll sort of blame on you. But, because I like the rest of this place, I'm going to choose to believe that the microclimate of aggression and snootiness at the coffee stand is a carefully cultivated and designed part of the overall shopping experience, meant to give us a suitably antagonistic barista interaction, consistent with the rest of the best NYC coffee shops. They also use Integral, which is the best. So I suppose they've earned their prickly demeanor. If they overcharge you, remember it's your fault, and keep it moving. ”

“ I've stopped by this place a couple times for one specific reason. It's not because it reminds me of Erewhon (nor have I been to that grocery store) but rather because of their outstanding kombucha selection. The prices are surprisingly reasonable and they have a very good selection better than basically every store I've been to outside of maybe one organic place that closed a good while go. I tried a matcha once which was fine (there's much better nearby such as matchaful and for those who shop here you might as well go a good distance to the expensive but outstanding Sorate) and I have tried getting their draft kombucha (apparently made by United Ferments) which has been out unfortunately. They have a good selection of just about everything else though of course you can go to other stores for some of these things but there are some brands that I don't really see much outside of here. I haven't really bothered with any of their prepared foods because of the prices though I might stop once for their konjac noodles or something as those looked decent. I would also never buy a tonic or anything designed as a detox or with charcoal because honestly your body does all the filtering for you and you don't need to listen to any of that pseudoscientific stuff but I might stop in here for a smoothie or something just to try it once. It's a high end grocery store in an odd area straddling Soho/Tribeca/Chinatown so there's going to be complaints obviously but I don't mind the store at all. ”

“ Beautifully designed, clean and well lit shop. Nice produce section. Bakery, pizza and lots of prepared foods. Lots of staff. On the higher priced side but a pleasure to shop in. ”

“ The amount of times I've heard a new expensive grocery store being called "The Erewhon of New York" is getting ridiculous. I was over it. It was getting to the level of lunacy of someone calling a burger place "the In-N-Out of New York." If you can't get a double-double with fries and a drink for under $10, it can't even be in the conversation of In-N-Out of New York. All this to say, Happier Grocery is ACTUALLY the Erewhon of New York. A beautiful aesthetic with unique items that will only be found in here, $20+ ready made lunches, overpriced water bottles, a fantastic smoothie bar, a commitment to organic and local produce, a solid beauty selection, merch for sale that hangs in a freezer chest which is ridiculous for a grocery store, etc. Most importantly - the customer profile. 70% of people are talking sh*t about the high prices and how ridiculous it is anyone would ever pay that, while the other 30% are die hard LOYAL customers, willing to pay any price for the highest quality. Regardless, the people are talking... IT GETS THE PEOPLE GOING. I'm in the camp of paying $15+ for a smoothie is a bit ridiculous, but when this Chocolate Dream Smoothie hit my lips, it had me actually considering if it was worth it. Idk. I'll get back to y'all on that. I'll be back though. Once a month kind of vibes just to treat myself. I deserve it. I work hard. IG @jnov_ Tiktok @jnov_reviews ”